Rubén Ruiz

Growth-Obsessed Strategist & MarTech Expert

10+ Years Scaling Tech & Fintech Companies Across Latin America

Spanish • English • Portuguese • German
300% Revenue Growth at Drivana
Led Spotify's 65% Regional Growth
Helped Yaydoo Achieve Unicorn Status
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Rubén Ruiz - Growth Strategist & MarTech Expert
Phone
+52 55 4080 4856
Email
ruben.ruizg@outlook.com
Location
CDMX, Mexico City

The Growth Story

Hey! I'm Rubén Ruiz, a growth-obsessed strategist and MarTech enthusiast with 10+ years of experience scaling tech and fintech companies across Latin America. Whether launching disruptive SaaS platforms, driving triple-digit growth, or unlocking product-market fit through PLG strategies, my mission is clear: infuse value, spark innovation, and drive profitable growth at scale.

Education

B.A. International Business from ITESM (Tec de Monterrey)

Outside of work, I'm passionate about soccer, gym, reading, and dogs. I'm also a sucker for great music, dancing, Business podcasts, and long walks with my partner (and a good coffee in hand ☕).

I'm here to create, scale, and push boundaries — always with a growth mindset and a user-first heart.

10+ Years Experience
3+ Scaled startups
100% Growth Mindset %
∞ Innovation Potential

Growth Arsenal

Interactive expertise matrix showcasing technical skills and growth specializations with real-world impact metrics

Growth Strategy

Expert
Growth Marketing
Data-driven acquisition strategies and conversion optimization
Achieved 400% user growth through multi-channel acquisition campaigns and A/B testing optimization
Expert
Product-Led Growth
PLG strategies for viral loops and organic expansion
PLG implementation resulted in 300% revenue growth at Drivana through freemium model optimization
Expert
User Acquisition
Scalable acquisition channels and retention strategies
Built acquisition funnels that reduced CAC by 60% while increasing LTV by 200%

Product & Marketing

Advanced
PM & PMM
Product management and go-to-market strategy
Led product launches generating $2M+ ARR with strategic positioning and market analysis
Expert
UI/UX/CX
User experience design and customer journey optimization
Redesigned user flows improving conversion rates by 150% and reducing churn by 40%
Advanced
Digital Marketing
Omnichannel campaigns and performance marketing
Managed $500K+ ad spend across channels with 3.2x average ROAS
Expert
E-Commerce
Online retail optimization and conversion funnels
Optimized e-commerce platforms achieving 35% increase in average order value

Technology & Analytics

Expert
MarTech
Marketing automation and technology stack optimization
Implemented MarTech stack reducing manual work by 70% and improving lead quality by 80%
Advanced
Data Science
Predictive analytics and machine learning applications
Built predictive models for churn prevention with 85% accuracy, saving $300K+ annually
Expert
Business Analytics
Advanced data analysis and business intelligence
Created executive dashboards providing real-time insights driving strategic decisions

Industries

Specialist
Startup Accelerator
Early-stage venture scaling and mentorship
Mentored 15+ startups through accelerator programs with 80% funding success rate
Expert
Fintech
Financial technology solutions and compliance
Launched fintech products serving 100K+ users with regulatory compliance
Expert
SaaS
Software-as-a-Service business model expertise
Scaled SaaS platforms from $0 to $5M ARR with 95% customer satisfaction
Advanced
Tech
Technology sector strategy and innovation
Led tech initiatives resulting in 250% productivity improvements across teams

Leadership

Expert
Strategic Leadership
Vision setting and organizational transformation
Led cross-functional teams of 25+ members delivering projects 30% ahead of schedule
Advanced
Team Integration
Cross-functional collaboration and team building
Integrated remote teams across 5 time zones improving collaboration efficiency by 60%
Expert
GTM Strategy
Go-to-market planning and execution
Executed GTM strategies for 8 product launches with average 180% of target achievement

Growth Journey

  • D
    2023 - Present

    Chief Growth Officer

    Drivana

    • 10M in Revenue Growth
    • +300% YoY User Growth
    • Launched GTM in Mexico & LatAm
  • S
    2022 - 2023

    MX & Andean States Growth Lead

    Spotify

    • +65% Led in regional growth
    • +30M paid users acquired
    • Launched Fans First program
  • Y
    2019 - 2022

    Head of Growth

    Yaydoo

    • Achieved Unicorn valuation
    • 20.4M in Series A & B funding
    • Launched SaaS products
  • P
    2019 - 2022

    Head of Growth

    P-Card/Oyster

    • 200% growth in active cards
    • TPV achieved
    • Strategic partnerships launched
  • A
    2017 - 2020

    Brand Specialist

    Amazon

    • Multi-platform growth strategies
    • Global market expansion
    • Data-driven optimization

Let's Build Something Amazing Together

Ready to drive growth? Whether you need PLG strategy, team leadership, or market expansion across LatAm, I'm here to infuse value and spark innovation.

📧

Direct Contact

Email: ruben.ruizg@outlook.com

Phone: +52 55 4080 4856

💼

Professional Network

Connect with me on LinkedIn to explore collaboration opportunities and stay updated on my latest insights.

View LinkedIn Profile

📄

Download Resources

Get detailed information about my experience, skills, and achievements in growth strategy and team leadership.

Download Full Resume

Let's Talk

Based in Mexico City, working globally across Latin America